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CEO: Are You Targeting the Right Demographic?
Old dogs learning new tricks? Baby boomers may be the holy grail of target markets.
In a recent article, Nielsen: This Isn’t Your Grandfather’s Baby Boomer, data suggests younger demographics are losing dominance and companies should be focusing their efforts on targeting Baby Boomers. more
Vision: Becoming A More Successful CEO
8 Tips on How to Be a More Successful CEO
If you and I have much in common, you’ll probably consume upwards of 100 tidbits of information this week alone that you hope will add value to how run, shape or grow your organization. Of those 100 info-chunks, you’ll act on a handful. If you indeed find one redeeming improvement to implement during the course of the week (my goal), then your time investment is successful. more
Delivering A CEO’s Vision
Across a Constantly Shifting Media Landscape.
Chances are good that your most effective communications platform didn’t even exist in its current form five years ago. How do infuse your organization with the kind of muscle that can anticipate the right technology channels to keep you connected with your audiences and your vision clearly in focus? more
CEO: Lean on Your Agency to Bring Your Vision to Life
I’m not an ad guy.
Pretty risky statement for an agency VP who’s supposed to be a strategy guru. I’m not an ad guy. I’m a marketing guy. A marketing guy raised on the client side of the business.
And after many years on board with the agency that was my primary resource as marketing director for some pretty big communications companies, I have to share my biggest lesson. more
Indispensable to a CEO’s Vision:
Three “Killer” elements of the brand platform.
It’s one thing for you to have a clear marketing vision for your product and company. It’s another thing all together to put the right elements in place to have that vision permeate your organization and customer touch points; to have it come to life every day.
Yet that should be the ongoing goal of those you dub as architects of marketing strategy. more
Communicating The CEO’s Vision: Passing the Brand Challenge
The Brand Challenge
If everyone in your organization understands your brand strategy and delivers on it at every customer touch point, that alone will be enough to differentiate your company and keep customers coming back time after time. more
A CEO’s Vision: Can it Pass The Elevator Test?
A CEO’s Vision: Can it Pass The Elevator Test?
Is your vision for your company clear and concise enough that you can hold any employee responsible for explaining it in sixty seconds? If not, you may not be doing your job.
Your organization craves clarity. The individuals that operate your company on a daily basis crave personal relevance; understanding how what each does helps accomplish the CEO’s vision. more
Rich Media: Powerful Marketing Platform for a CEO’s Vision.
How do you convey your passion, vision and focus to your most relevant audience segments in a way that let’s the audience actually seek you out?
Nike CEO Mark Parker combined a rich media, online video delivery platform with a powerful online text message to form an all-inclusive “Letter to Everyone.” The message helped launch the company’s “Innovate for a Better World” initiative in a way that distinguishes both the brand and the man in the eyes of the viewer. more
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